This vehicle is ideal for discerning individuals who prioritize a supremely comfortable, technologically advanced, and serene luxury sedan for daily driving and long-distance travel, appreciating a refined driving experience over outright sportiness.
Strengths
Magnificent luxury experience with a serene and high-quality interior, featuring premium materials and exceptional craftsmanship.
Smooth, potent, and refined inline-six drivetrain delivering confident acceleration and a sophisticated driving feel.
Outstanding comfort provided by a cloud-like ride, spacious seating, and advanced comfort features like heated, ventilated, and massage seats.
Breathtaking in-car technology, including a large curved display, optional rear theater screen, and customizable ambient lighting.
Surprisingly agile and composed handling for a large sedan, aided by features like rear-wheel steering for enhanced maneuverability.
Tradeoffs
The exterior design is polarizing and has been a point of contention for some observers, with its bold and unconventional styling.
The extensive advanced technology, while impressive, can lead to complexity and a steep learning curve for some users, potentially distracting from the driving experience.
High overall cost of ownership, including significant depreciation and potentially expensive repairs typical of a high-end luxury vehicle.
The 740i's inline-six, while capable, may lack the raw power and distinctive engine note of the V8-powered higher trims for those seeking ultimate performance.
What you might regret
Those seeking a more understated exterior design, a simpler user interface, or a vehicle with lower long-term ownership costs should look elsewhere.